tag:blogger.com,1999:blog-2830784583984465951.comments2012-05-26T01:48:51.891-07:00Administradorhttp://www.blogger.com/profile/14776314856645421885noreply@blogger.comBlogger70125tag:blogger.com,1999:blog-2830784583984465951.post-69094469967548484652011-09-30T04:35:21.959-07:002011-09-30T04:35:21.959-07:00me pareció una verguenza esta publicidad!! no sé si la vieron:<br />espantosa<br />http://www.youtube.com/watch?v=eJm1mTJN1dIcenoreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-52072949838285081612011-06-20T13:26:01.468-07:002011-06-20T13:26:01.468-07:00Markkketing, no terminamos de comprender tu postura.<br />¿Querés decir que Argentina actualmente tiene posturas más o menos tradicionales en lo que respecta a roles de género que el resto de la región?<br />TAmpoco alcanzamos a comprender qué querés decir con &quot;conocimiento dle consumidor&quot;. Te referís al conocimiento qu elas empresas tienen de sus consumidores o a los que tienen los consumidores sobre sus vidas?<br />Nos gustaría seguir intercambiando ideasAdministradorhttp://www.blogger.com/profile/14776314856645421885noreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-55643966852144837852011-06-20T10:14:15.698-07:002011-06-20T10:14:15.698-07:00El conocimiento del consumidor permite tomar estos caminos, que de forma distinta sería arriesgado ya que los roles de mujeres han venido cambiando. Es valido actualmente para el mercado Argentino, no se si para el resto de la región.markkketinghttp://www.facebook.com/facemarketingynegociosnoreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-17126179837475907222011-05-10T16:01:48.179-07:002011-05-10T16:01:48.179-07:00buenos,Me Disfruta su pagina,bon trabajo, Te falta sólo un botón de traducción el resto tudo ok! <br />hasta <br />excusa mi mal espanol!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-72296159034973787272011-02-17T13:48:53.948-08:002011-02-17T13:48:53.948-08:00Esto fue muy interesante. Me encantó la lecturaAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-11310117617336621862010-11-26T15:00:27.647-08:002010-11-26T15:00:27.647-08:00Hola Bandida! No podés verlo? O es un comentario valorativo?Administradorhttp://www.blogger.com/profile/14776314856645421885noreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-87945810164221976482010-11-26T01:46:37.557-08:002010-11-26T01:46:37.557-08:00no se puede ver el videoBandidahttp://www.blogger.com/profile/07871221930428488050noreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-62310037826671063012010-11-19T16:52:51.279-08:002010-11-19T16:52:51.279-08:00Hola Anónimo!<br />Gracias por el comentario y la posibilidad de intercambiar ideas.<br />Quienes participamos de este Observatorio también estudiamos y trabajamos en el ámbito publicitario. Son muchas las veces que hacemos avisos que responden a los preconceptos que los propios clientes tienen sobre sus públicos. Por eso, porque conocemos el ambiente, generamos esto para reflexionar.<br />En relación a tus opiniones, sostenemos que pensar que el público de los detergentes son las mujeres ya es un rasgo sexista, que se apoya en datos de la realidad, sin duda, pero que deja de lado a sectores de hombres y de mujeres que lavan los platos indistintamente. En síntesis, nos parece que la publicidad &quot;atrasa&quot;, que no está dando cuenta de la diversidad creciente de nuestra sociedad y prefiere, por comodidad o por temor, repetirse a sí misma. <br /><br />Por algo Mamá Luchetti ha tenido el éxito que se conoce. Tal vez porque se animó a ir contra una de las instituciones indiscutibles de nuestra sociedad: la madre.<br />Nosotros no adherimos a la noción de publicidad subliminal, no consideramos que haya mensjaes &quot;ocultos&quot; que toman el cerebro sin que nos demos cuenta, pensamos que hay construcciones de sentido, pensadas, generadas y luego interpretadas por personas de carne y hueso en contextos diversos. Y que el desafío de los publicistas es buscar la empatía con esas personas reales, no con sus caricaturas.<br /><br />Saludos y gracias nuevamente por los comentariosAdministradorhttp://www.blogger.com/profile/14776314856645421885noreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-85872120731160445142010-11-19T16:36:54.044-08:002010-11-19T16:36:54.044-08:00Gracias por la sugerencia. Vamos a buscarla para subirla.<br />Saludos, PandoraAdministradorhttp://www.blogger.com/profile/14776314856645421885noreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-21081116919055589612010-11-17T07:23:58.086-08:002010-11-17T07:23:58.086-08:00Voy a comentar con total respeto, estudio publicidad, podtía decirse que falta poco para tener el título. Si bien creo que hay muchas publicidades subliminales, las cuales justamente, mandan mensajes &quot;ocultos&quot; a los receptores, o bien esconden imágenes los cuales llegan de manera subliminal al destinatario, sin ellos darse cuenta. <br /><br />Un ejemplo muy utilizado es ir por el lado sexual. También debe de haber verdaderos ejemplos &quot;sexistas&quot; peor lamentablemente me encuentro en condiciones de informales que la publicidad del detergente y la cerveza Heineken no son sexistas. No discriminan a ninguno d los sexos. La del detergente si se habla de esa manera es por quese dirige a un DETERMINADO PUBLICO mujeres, que trabajan y que justamente necesitan un detergente que dure por que ellas no tiene tiempo de vivir en el supermercado. El detergente Cierto a diferenia del anterior es para mujeres amas de casa, que cuidana sus hijos, que vanal supermercado pero que tambien cuidan d su &quot;imagen&quot; en este caso sus manos. <br /><br />La publicidad de heineken, son muy buenas, reflejan la sociedad y la diferencia entre hombres y mujeres. quien no quier eun guardarropas enorme al estilo Sex and the City? y los hombres siempre prefieren cerveza y futbol. <br /><br />Claramente no son sexistas sino que se dirigen a SU TARGET lo cual logran sin problemas.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2830784583984465951.post-85181636464176643742010-11-14T16:31:17.115-08:002010-11-14T16:31:17.115-08:00No sé si la habrán subido ya, pero hay una propaganda de &quot;Poet&quot; en donde aparece una cancioncilla pegadiza (?) &quot;tengo tiempo para fregar&quot; ♪ . 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